Ms. Evelyn Alvaran-Cruz stands out from a sea of faces not only for her poise and good looks, but also for her undeniable presence and style.

Evelyn was introduced to the concept and anatomy of beauty at a very young age at her mother’s salon, which she eventually inherited. Her talent for putting together the perfect look and intense desire for learning and perfecting her art not only took her all over the country, but also around the world.

In May of 1989, this passion finally took its finest form with the launch of a pioneering glossy magazine that featured the latest and hottest trends in fashion, hairstyle and makeup. Evelyn called it Hair Asia- a tribute to the perfection that is uniquely Asian, an embodiment of the unmistakable essence of Asia .

Evelyn further raised the standard of communicating beauty trends a notch higher by holding the first ever local hair and makeup show the following year. 1990 saw the birth of the most anticipated annual affair in the hairstyling industry- the Hair Asia Show and Championships.

In June 2004, the Philippines , as represented by Hair Asia, was declared the Overall Champion at the 28 th Asian Hairstyling and Makeup Competition at the Queen Elizabeth Stadium, Wanchai, Hong Kong . Making history, Hair Asia bested thirteen other countries to firmly position the Philippines alongside Asia ’s beauty industry pacesetters such as Hong Kong , China and Thailand . Currently, Evelyn is the official Philippine Representative to the Asian Hair and Beauty Association.

Hair Asia has since then been equated with the tireless endeavor of achieving perfection… from head to toe